Macho Seeds is a company that sells imported seeds from around the world. This series of product is for four different kinds of pepper seeds; jalapeño, anaheim, serrano, and habanero. I wanted to give the company a playful theme and use characters as the face of the product. The luchador concept came to mind since peppers are commonly associated with the hispanic culture. I hand rendered the characters and then brought them into Adobe Illustrator and created the digital illustrations for the front of the package. I also used an existing seed product as reference to create the package by using it's measurements and then modifying it.