The Crumb Spot is an Artisinal Bakery which takes online orders. Their products are traditionally baked breads and pastries. The preplanning process inlcuded competitor analysis, persona definitions, corporate branding, website wireframes, site map development, and product creation. Village Baking Company and Prager Brothers Artisan were chosen as competitors because they offer similar products and services. Their websites offer user experience, typography heirarchy, and colors schemes.